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When a user search he or she gets relevant ads from Google relevant to that search query. This how Google delivers relevant ads to people and generate revenues for itself from advertisers. Google recently blogged about making ads better for everyone. Through this, Google suggested how advertisers can make safe ads which are both relevant and profitable.
Specially, avoiding spam is important. Google passes ads though its own process of evaluation after which it removes ads which have malware and can spread spam. to make these ads better for users, Google has spent millions on the System annually.
Thus, Google claims that “bad ads” have declined 50% within a year from 2010 and in 2011, users had better ads to click in. It removes around 130 million of these malware ads. Hence, the ads are now in short more click able.
Google has come up with the following improvements”