A recent survey, performed by Strategy Analytics in the UK and US among current smartphone users, that more than 90% of consumers seek large screen than those found on devices they own.
The exploitation for this is that more and more people use their smartphones for web browsing, watching video and video conferencing, as well as mobile gaming. And as we all know, all of these are better on a bigger screen.
Some different in size preference exist dependent on the segment. Females are more likely to consider slightly smaller devices than males. Existing Android owners are more likely to seek devices than existing Apple iPhones owners.
Strategy Analytics suggested that any increase in screen size must not be accompanied by a similar increase in thickness or weight, because devices must remain compact enough to fit inside purses and pocket.
