Brazil has overtaken India as the second biggest country on Facebook.
According to social media analytics firm, the country now has over 46m Facebbook users, a 22% increase ovr the last three months:
To explain this growth, SocialBakers suggest that “Brazil owes its success on Facebook to brands building high social awareness and a protective and creative approach in gaining fans” – especially in the FMCG, alcohol, beauty and fashion sectors.