Zong is inviting its customers to become their partners by promoting their products and packages to your friends and reap benefits in return. This campaign is launched as “Customer 2 Customer Selling”.
Target Segment:
Eligibility:
To be eligible to refer package to others a subscription of Flutter Bundle/Promo by referring party is required.
Subscription:
Send “1” to 2555
Product Design/Detail:
- On an active day referring party should successfully refer to at least 2 numbers to avail Flutter bundle for free.
- If referring party gets less than 2 successful subscriptions per day, they will be passed on the next day and when the total are 2 he will automatically get one day(i.e., next day) Flutter bundle for free.
- This product is valid only for prepaid customers.
Mechanism/User Experience:
SMS broadcasts will be sent to the target Customers for referring purpose. The mechanism will be:
- Subscribers (Party A) receive a SMS from short code 2555:
MUFT flutter promo paanay k liay ‘1’ likh k reply karnay pe 2 dost flutter promo pe layien aur is mokay se faida uthain..
- Party A receives in case of wrong format entry:
Moaziz sarif, “1” likh k reply karain aur 2 dost flutter pe la k MUFT FLUTTER payein ya flutter promo chahtay hai tow “y” likh k reply karain
- Party A receives the following message after sending referral to party B
Moaziz Sarif, Apkey dostoon ko Flutter hasil kerney k liye SMS bhej diya gya hai.
- In case referring party is not on Flutter itself (eligibility criteria) the following message will be sent to party A in case it tries to send referral:
Pehle SUB likh k 369 pe sms karen aur flutter pe ayein.Phir ‘1’ likh k 2555 pe sms karen aur dostoon ko flutter pe la k FREE flutter paayein
- In case party A is on flutter and tries to re-subscribe following message will be sent to party A:
Aap pehley he Flutter pe hain. FREE Flutter k liye ‘1’ likh k 2555 pe SMS karain aur 2 dost Flutter promo pe la k MUFT Flutter promo payain
- Party B receives the SMS from the short code after party A sends referral:
31XXXXXXXX ney ap k liye Flutter pasand kia,’Y’ likh k reply pe hasil karen 90min,100sms aur buhat kuch Rs6+t rozana.Migration charges apply
- In case of subscription by party B SMS will be received:
Flutter mey khushamded! FREE Flutter k liye ‘1’ likh k 2555 pe sms karen aur 2 dost Flutter promo per layen.
(From this point onwards the party B can become party A so the whole user experience of party A will be applicable).
- Referring party A receives the SMS in case of successful subscription by referred party B.
For 1st subscription:
31XXXXXXXX ne apke mashwaray pe flutter le liya hai.FREE flutter promo k liye ‘1’ likh k 2555 pe sms karen aur dostoon ko flutter per layein
For 2nd subscription:
Aap k dostoon ne aap ke mashwaray pe flutter hasil kar liya ! Ab aap ko 14 Dec 2013 k liye free flutter mil gaya hai
For 3rd and more subscriptions:
31XXXXXXXX ne apke mashwaray pe flutter le liya hai. Mazeed FREE flutter hasil karnay k liye kal ‘1’ likh k 2555 pe sms karen
- When a party is utilizing recharge amount for daily packages it will be auto re subscribed on daily basis (if enough credit is available) and when a party achieves the criteria of successful subscriptions to achieve the free package, the following SMS will be sent to party A:
Aap k dostoon ne aap ke mashwaray pe flutter hasil kar liya ! Ab aap ko 14 Dec 2013 k liye free flutter mil gaya hai
The same charging will continue after the free incentive is over.
- If party B is already on flutter based on party A referral and party A again tries to get subscription the next day(s) from the same party B the following message will be sent to party A:
Not applicable, message will not go to that Party B from that specific party A.
