Internet Usage on the Rise in Pakistan [Report] | InfoZonePK

Internet usage

The internet is fast becoming integral to daily life in Pakistan, with more than 30 million users at last count and that number rising rapidly.

Now leading real estate player Lamudi has visualized trends in Pakistan’s internet usage. A global e-commerce venture operating in emerging markets, Lamudi has created an info graphic showing the accelerating internet uptake in the country.

Over the past decade, internet use in Pakistan has been gaining speed. In 2001, the total number of internet users were just 1.3% of the population. By 2006, 6.5% of the country was connected to the web. Currently 30 million people are active online. Global search engine giant Google recently pinpointed some interesting trends in the country’s online behavior:

  • PCs are the primary device for accessing the internet but mobile devices are gaining momentum. 90% use a PC on a daily basis, while 77% use smartphones
  • Social networking, email and search are the three most common online activities
  • Users spend more time on the internet than any other type of media
  • Online shopping in becoming more popular. Two out of five web users have shopped online and are willing to use the internet for future purchases
  • The average online shopper spends 22,900 PKR per year

Paul Philipp Hermann, Co-Founder of Lamudi, said: “These figures just go to show that it is the perfect time to be investing in e-commerce ventures in emerging markets like Pakistan. Internet usage is rising right across Asia as more and more people head online to do things like search for a new home – and Pakistanis are among the most tech-savvy in the region. Our platform will continue to grow with the internet audience in Pakistan.”

Whether people are looking for properties for rent or for sale, the internet platform Lamudi enables customers to easily find or sell their house, apartment, commercial property or land online. At the same time, property providers and agents get a trusted online presence through a personalized webpage.

Key characteristics of Lamudi are its diverse property offers, the intuitive website set-up and the high security standards to avoid fraud. The business platform operates under a high level of transparency through professional photos, updated listings, detailed descriptions, reports and rankings for 100% of its properties in each market. The Lamudi platform helps brokers to manage their inventory fast, easy and stress-free.