E-commerce has only been possible with the widespread usage of internet and the ever growing industry of Pakistan. Merchandisers of every sort of products have established their name on the web. We now see that the biggest market of online retailed products is of clothes and apparel. There is a growing trend of people becoming more self-conscious every day, the need to present themselves in different fashionable clothes becomes inescapable, and for this they need to find suitable means that will help cater to this need and every fashion whim.Another item big on the online shopping scene is latest gadgets. People also like to stay up to date with gadgetry, especially cell phones.
First the battle between cell phone companies had more focus on the design element. The sleeker the phone the more demand it had. We saw modernized designs in Motorola Razor, LG Chocolate, Samsung Pebble and Nokia N Series. Where users could twist and turn their phones. The focus slowly shifted more towards technology and features with black berry and iPhone and the likes. Everyday users come across a new feature and a new design. The change in technology is so dense that it changes the whole process of how and for what purpose we use the phone. It becomes increasingly hard to resist this change and we end up buying the phone.
This online mobile shopping trend is picked up by both men and women across Pakistan, but more so by men. This is true due to a number of reasons. Mostly it is the men that make the purchase decision for items like mobiles and cars. Just like the females do groceries and buy clothes, even for men. It might not be true always but naturally women have the knack and interest for such things. Similarly men have more knowledge about cellular technology. It is a natural tendency of men to read up on tech related articles and blog posts and other information. They have more knowledge about cell phones, when the new model is launching, what features are important and better know- how of the market.Also in a typical Pakistani household, it is usually the men who are the breadwinners of the family. Since they are the ones who earn, they make the decision of how much to spend on cell phones, for themselves and even for the girls. So there might be the same number of men and women using cellphones but the purchase is made by the men.
According to the statistics offered by Kaymu Pakistan, online mobile shopping at Kaymu.pk has increased almost twofold during the last one year which is a clear indication of rapidly growing trend of online mobile shopping in Pakistan. Also almost more than 70% of the customers who made online purchases were men especially belonging to smaller cities like Hyderabad, Sukkur, Mirpur Khas and several other cities where people usually do not have easy access to Big shopping malls or latest models by renowned brands.
