Mobilink has hired two digital agencies named Mvergance and Coverage Technologies aimed at strengthening strategic division through enhanced communication and content development on social media.
Official sources said that Mobilink has adopted an aggresssive aproach to make strong presence in the social media with fast growing audience and their participation on social networking sites and blogs.
“The company is first and only in Pakistan’s telecom sector with such strong strategic arm mainly for monitoring and communicating the interactive audience of social media”.
Mobilink has invested applications for digital agencies for months ago and shortlisted 10 agencies out of more than 25 with different presentation sessions and persuasion proposals on social media, an official involved in the process said this.
Cellular Phone Operators having popularity of setting trends in advertisement and brand activation are once again took lead among other sectors, promoting the strategy of influencing social media for building image their brands.