In a report it is stated that, Telecom sector os one of the leading sector having diversified and widespread impacts on the economy through direct and indirect channels for the past on decade. The sector has been nuturing the big media industry for past many years though it is electronic media or print or social media with significant number of outlets.
Its indispensable role to run media industry is tremendous and could not be forgettable particular at times of economic slowdown when majority of the different sectors have cut down their marketing and promotional budgets and commercials on media were decreased unprecedently.
In a survey reports prepared by Media Miles and Pakistan Adevertisers Society (PAS) jointly, it was revealed that telecom operators particularly cellular phone companies advertisements were dominated on Radio channels in 2011, which translated into handsome revenue earning and lifeline to voice media.
The advertising, in terms of minutes, on Radio saw a single digit increase of 4% in 2011 as compared with 2010.
Top 10 Categories based on Number of Minutes are:
| No. | CATEGORIES | 2011 | 2010 |
| 1 | Telecom | 19.1% | 23.2% |
| 2 | Beverages | 8.8% | 6.1% |
| 3 | Financial Sector | 7.0% | 5.6% |
| 4 | Cell Phones | 4.7% | 3.4% |
| 5 | Milk | 4.0% | 2.9% |
| 6 | Ice Cream | 3.8% | 3.4% |
| 7 | Petroleum | 3.7% | 4.1% |
| 8 | Cosmetics | 3.6% | 2.8% |
| 9 | Laundry Detergent | 3.54% | 3.1% |
| 10 | Food | 3.52% | 3.3% |
