Intel are about to throw their hat into the TV ring, says reports.
The chip maker is currently making its own set-up box and envisions itself as a “virtual cable operator” providing Internet Protocol TV (IPTV) in a bundle o cable TV, reports Wall Street journal.
It has already developed a user interface for users to browse programs and is pitching media operators it seeks to gain a platform to launch its Internet based Pay TV service, which it hopes to do later this year.
The web ready Intel box would be capable of streaming and providing on-demand content.
It is not just TV business Intel is looking to get a grip of – it is also joining the mobile revolution and announced Motorola, Lenovo and ZTE would use its Atom Z2460 known as Medfield chip in its smartphones at the recent World Mobile Congress in Barcelona, as it plays satch up with rival ARM.
This comes as both Google and Apple are said to be making a dash towards consumer living rooms and although Apple failed to deliver the holy grill IPTV device everyone was hoping for last week, is said to have more to come up its sleeve.
Google TV is not to launch in Australia this year although this may change.
Intel already supply chips for set-top boxes sold by US firm Comcast, which sells Internet, TV and phone services.