In a study conducted by the ‘Microsoft Tag’ community, mobile device usage was estimated to overtake desktop Internet users by 2012, based on a rate of growth tracked since 2007.
Eric Peterson, CEO of Epic Digital had this to say, “Nearly 90% of our production income comes from business expanding their traditional media to mobile devices. This is specifically in the corporate, educational, and entertainment markets. Ever since 2009, the priority for companies has switched from just having Internet media, to making sure that media is cutting-edge and user-friendly on mobile devices. This includes animation, periodicals and department stores are doing the same.”
A study conducted by the National Literacy Trust shows that children ages 7-16 are more likely to own a mobile device than a book. With the January announcement of Apple‘s new iBooks 2 textbooks for iPad, more educational publishers are trying to provide innovative learning tools on mobile devices.
As traditional media consumption trends change to a more mobile design, new gateways are opened for how media can be communicated to users.
