JWT has acquired stakes in Pakistan’s digital marketing agency Coverage Technologies aimed at capturing a big share in the domestic digital market set to enter into developing stage from nascent level.
WPP has announced that its advertising and communications company JWT is set to acquire, by subscription for new shares. a minority stake in Coverage Technologies.
Mobilink has recently hired Coverage Technologies as its Digital Company for social media contents, solutions and monitoring in order to upgrade its customers with new media.
The digital agency has also worked for different telecom companies in the past including Zong, Telenor, Ufone, PTCL and Warid.
Besides, the digital marketing services agency has clients such as Nokia, Pakistan State Oil, PTCL and Unilever.
WPP has set a target of 35-40% of revenue derived from digital in the next five years. Pakistan is one of the fastest-growing markets in the world, identified by Goldman Such as on of the Next 11 economics to watch.
