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The desire of having different applications on one’s handheld phone-set has further increased after the advent of Smartphones. To create to such demand of users, telecom service providers have been observed rapidly increasing the availability of different applications.
Mobile apps have been used to large scale in developmeed countries, particular in Europe and North America. One’s use of apps may have a multitude of purposes i.e playing games, get travelling directions, news, books and weather news etc. Mobile apps are easy to download and can be used anytime anywhere. Some of companies also provide free apps of trial versions which can also be fun.
After Mobilink’s Jazz Banana another initiative about developing app store has been taken by Telenor Pakistan. Just yesterday, Telenor joined hands with 24MAS for application and games store. The agreement signing ceremony was held at Stockholm and the core-services for store will be provided by 24MAS, a European-based internationall mobile advertising and application development company.
The representatives of 24MAS shed light on their achievements in emerging markets and marked the agreement an ideal partnership to succeed in a nascent Smartphone market.
On the occasion Telenor’s Chief Marketing Officer Mr. Aamir Ibrahim said the provision of games and app store will satisfy thousands of customers who are longing for it. He further added that it is first time for Telennor Pakistan to start a game and app store and 24MAS has got both quality and innovation.
App and Game portal will be launched under Telenor’s djuice brand and will be platform independent,meaning that app andgames from all operating systems are likely to be hosted on store.