The year of 2011 was a significant year for Pakistan’s mobile industry after it became, by most estimates, the 9th largest mobile market in the world.
Mobile phones have transformed the lives of millions of people across Pakistan, connecting communities and helping develop both the rural and urban economics.
Today’s top phones often contain as much processing power as a desktop PC did five years ago, and can often do far more, but in Pakistan it is Dual SIM handset that have been the bedrock of the country’s mobile revolution.
Historically Pakistan’s mobile users have been confronted with a sea of sub-par handsets when choosing a Dual SIM phone and the market has stagnated in a slew of low quality products. As users have matured so have their demands.
Nokia used its world class heritage in mobile phone development to produce a range of Dual SIM handsets that offer users an intitive, feature-rich experience at a price that everyone can afford.. Nokia’s technology is designed specifically with the Pakistani consumer in mind, including bespoke features like Easy Swap which can remember up to five SIM cards. The result was the Nokia X1-01 and C2-00 – high-quality, budget phones that come with more money, a better battery life and intuitive SIM change options.
This represented a significant proportion of the 3.3 million Dual SIM handsets that Nokia shipped in 2nd half of last year, and helps prove that consumers are seeking feature-rich phones at affordable prices.
2012 promises to be an exciting year for the mobile industry in Pakistan. And I myself is waiting for a mobile phone from Nokia that would have not only Dual SIM capability but also WIFi access. Then Nokia will be a complete market leader.