BrandYourself built a database of organization’s publicly-available IP address in order to create the feature. They use it to match IP addresses of profile visitors with companies that own those addresses.
Visitors most frequently reach BrandYourself profiles through Google, but the feature works the same way if visitors reach a user’s profile from another search engine or website.
The system isn’t foolproof. While it’s easy to track down IP addresses for large organizations, many smaller companies whn’t be listed. The feature is more a way for BrandYourself to keep users engaged than it is a core part of its product.
It is a step by step free Dashboard that helps users optimize up to three links want to push up in search results for their names. Because linking out and in are factors in how Google ranks pages part of this process includes creating a profile page where users can link to all their other online profiles.
