Brand manager and social media consultants always remain hungry for information about their customers engagement, interactions and requirements on Facebook, Twitter and other Social networks.
They are specifically under lot of stress if they managing a product, brand or service targeted for Pakistani audience – just because foreign companies dealing with social media analysis don’t offer much stats/details for Pakistani Facbook Pages.
To fill this huge gap and to meet the market demand Muhammad Adnan Butt, a serial entrepreneur from Pakistan, has now successfully developed an in-house social media research and analytics tool designed to optimize the digital presence of various brands on social media platforms such as Facebook, Twitter etc.
The Social Media Analytics Tool will be available in the market by the end of May 2012.
The main characteristics of this tool are:
- It will provide better tracking and will offer profound details about your fans
- It will have this ability to highlight for a brad what has proved to be the most engaging content or what has been causing its performance to plummet.
- in-depth competitive analysis allowing direct comparison to be made with the competitors
- It will help brand managers to determine brand’s performance when compared to any other brand/service
- Tool will be able to extract what’s relevant, meaningful and emotionally charged out of the redundant data widely avaialble, and exhibit in the form of graphs using Facebook’s Graph API
- Tool will give a comparative analysis for your brand while brand while comparing with a competition brand based on fan base, engagement rate, talk ability, interaction per fan, most responsive content type, best/worst fans, time band etc.
Here below is the graph that is showing the fan’s interaction based on time band:
With this tool, it is said, that the social monitoring will be taken to a new level as the efficiency and effectiveness of digital marketing can be measured in real time.
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