Google is rolling out its new system for connecting the search able terms – they are calling them real life objects – to present better search results for the web users.
Google will store search terms (or objects) in its database to connect them with related terms (or objects) to co-relate them with each other.
This co-relation will be advised to users while they search for these (objects), in addition, these co-related terms can be served together if searched together.
Take example of search term “Noble Prize”, and another search term “Female”. Google has a way of connecting both these objects, recognizing them separately but with ability to server the results together if searched toether. Hence, it will present the best result if searched for “Female Noble Prize Winners”.
Google Knowledge Graph will also try to help when a search term may offer to more than one thing, such as “Oil” (Coconut oil, crude oil, etc.) For search terms like this, Google will pick what it thinks is the best result, but will show alternative searches bwlow the fact box.
Here below is the YouTube Video link: