There was a time in local mobile phone market couple of years back when Chinese mobile phones had started giving branded phones like Nokia and Samsung a real tough time. Today, biggest Chinees mobile phone importer is not selling more than Rs. 20,000 handsets a month. Similarly, small mobile phones importers are also feeling the heat.
Such an importer-Citifone-located at Hall Road Lahore has resorted to advertise itself in an interesting way on the roads for getting the attention of people who have changed their minds about Chinese mobile phones.
During last 2 days, this roadside stall could sell only 3 mobile phones against the expectations of seller. Interesting part is, there are different models for sale but the price for any mobile phone is Rs. 1,500.