The annual BrandZ study by market research agency Milward Brown has named Apple the top global brand for a second straight year.
The BrandZ report lists Apple’s brand value for 2012 at just under $183billion, representing a 19% year-over-year increase.
Apple find themselves at the heat of a top 10 list of which only Coca-Cola, Marlboro and MacDonalds are not Telecom or Tech companies, illustrating just how much drive is behind today’s mobile technology.
With the exception of Google, the top 8 looks eerily like it came straight out of the 1960’s, when IBM and Apple vied for control of an emerging PC market.
The only two other smartphone manufacturers on the list are Samsung and Sony, which are ranked 55th and 86th, respectively.
You can view the full list here.