Wateen Telecom, that waa ranked as Pakistan’s No. 1 wireless broadband provider by PTA, has won the award of Pakistan Advertisers Society for best advertisement in the ‘Computer and Internet Category’.
The award was presented at a ceremony held at the Expo Center in Karachi on Friday, and attended by representatives of the country’s leading national and multinational brands.
Wateen beat Wi-tribe and Qubee who were also nominated in this category. The judges for the event included stalwarts from media, advertising agencies, and marketing representatives from leading organizations and faculty members from the top universities in the country.
The judges based their scores on the following basis:
- Strategic Challenge + Objective = 30%
- The Big Idea = 30%
- Bringing the Idea of Life = 30%
- Results = 10%
The objective of the award is to raise the standard of advertising in Pakistan by honoring and acknowledging ideas, strategy and creativity that lead to strong business results.
Commenting on the award, Wateen Telecom CEO, Mr. Naeem Zamindar said, “We had the challenge of re-launching Wateen Telecom as Pakistan’s leading coverage communications service provider in a short period of time. This was not an easy task and it is representative of Wateen’s philosophy that no matter what the odds are, with the right platform you can achieve anything you want to – Jo Chaho.”