In 2016, it’s estimated that almost half of the world’s population will be online, yet nearly 50% of the websites we visit are found in the .com top-level domain (TLD), which was among the first TTD’s created in 1984. LTDs has only increased by 14 in the last 28 years.
This an outcome of the program announced by ICANN in 2008 where they wanted to expand the number of generic TLDs. Given this expansion process, Google submit applications for new TLDs, which generally fall into these gategories:
- Domain related to Google’s Core business like .docs
- Domains that will improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified
- Domains that are interesting and creative potential like .lol