Zem was introduced by Warid telecom as prepaid brand on the time of its launch in 2005. Zem was branded for prepaid customers and marked to build awareness and eventually recognized leading brand.
In 2007 Warid cut ‘Zahi’ as its postpaid brand. Now on the occasion of 7th anniversary Warid Telecom decided to eliminate Zem as its prepaid brand. Warid has removed logo from its corporate website. Now Warid comes up with “Warid Prepaid” as its prepaid brand.
IN 2008 Warid Prepaid brand ‘Zem’ was revamped and Zem comes up with new colors and shape, reason to do all hard work is to deliver messages that endure and creating iconic imagery that the public embraces.