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Effective Measure, an analytics and audience profiling firm that gather data of over half a billion internet users worldwide to assist publishers, advertisers, ad agencies, ad networks and researchers, has released first ever insight on behaviour of Pakistani internet users on social network websites.
According to Effective Measures’s report, 38% Pakistani, reveals that Facebook, Google+ and YouTube are most favourite online social channels for Pakistani internet users. Facebook is said to have 53% popularity amongst Pakistani users, followed by YouTube at 25 percent while Google+ managed to grab 14 percent love from Pakistani internet users.
Effective Measure Regional Managing Director – Middle East Africa (MEA), Brendon Ogilvy, while commenting on report said:
“Pakistan has emerged as a hotbed of social media activity in the region, with many forming communities bound by common interests to exchange ideas and enhance interaction.
By sharing our exclusive and latest insight on Pakistan’s social networking community, we hope to show the potential of social media as an effective way for advertisers to reach out to brand advocates.”
Check below the graphical results of Pakistani users on Social Media: