Samsung Electronics has signed on famous film and fashion icon Humaima Malik as its brand ambassador for Samsung Galaxy series mobile devices. This announcement was made at a press conference held by Samsung at a Country Club in Lahore. In this role, Humaima will be working with Samsung to raise awareness about Samsung mobile devices and ultimately make Samsung Galaxy series the preferred smartphones in Pakistan.
Commenting on his association with Samsung, Humaima remarked that ‘Samsung is a brand that celebrates talents and creates the future we are all working hard for. I tend to endorse brands very selectively as I need to relate to the brand as well as believe in it. This will certainly be an exciting journey for me, Samsung customers, and the public’.
According to the Farid Ullah Jan, Head of Mobile phones division at Samsung EC Pakistan ‘we are very excited about this partnership with Humaima Malik because we want to connect with our customers delightfully and we find in Humaima all the values we stand for and work tirelessly to achieve. She is an optimistic believer, a relentless innovator and a passionate creator and these values make up the Samsung brand’. He continued that ‘Samsung as a brand is born out of a commitment to relentlessly pursue a better tomorrow by creating the future hand in hand with our customers through innovation and an optimism that says it’s all possible. The Samsung Galaxy series stands for innovation, change, discovery, self expression and excellence in performance. We want to further connect with our customers at all touch points, especially through style and reliability since it is one of the passions of peoples in Pakistan.