Islamabad High Court (IHC) orders to all telecom companies in Pakistan to close the all prize schemes.
It may be recalled that PTA had already ordered all the telecom companies to stop all such prize schemes immediately, as it is against the Telecom Consumer Protection Control, otherwise a legal action would be taken.
Taking PTA up on its threat, all telecom operators had challenged the PTA directives in Islamabad High Court. PTA in defense of its case presented the order of Supreme Court discouraging such activities whereas the prosecutor (cellular companies) pointed out that introduction of prize schemes did not violate consumer rights and that Supreme Court had instructed against prize schemes which were illegal and ill structured.
Telecom operators were of the stance that the prize scheme could not be discontinued with immediate effect as there were a number of stakeholders involved who were working together after having lawfully agreed on the terms and conditions as per law of the land.
The IHC, after initial hearing, had issued a stay order in favor of cellular companies but on Friday it dismissed their petitions.