Think Pink’ is a joint campaign of Warid and Shaukat Khanum Memorial Cancer Hospital and Research Centre that is aimed at creating awareness on breast cancer, its symptoms and early diagnosis.
Studies have shown that early detection of breast cancer can result in a survival rate of over 90%. Unfortunately, Pakistan has the highest incidence of breast cancer in Asia. Although it is a completely curable form of Cancer if diagnosed timely and as in most of the critical cases reported, the patientswere unable to identify the problem just because of not being aware of it.
Warid’s female staff were trained to volunteer to spread the ‘Think Pink’ thought.