Aimed at taking customer satisfaction level to newer heights, Telenor Pakistan has announced the new tagline of its iconic brand Talkshawk ‘Sachhi Yaari, Sab Pe Bhaari’ during a press conference today at a local hotel in Islamabad.
Research studies based on map segmentation all over Pakistan and focus groups comprising in-depth interviews in various cities place Telenor Pakistan as the most reliable cellular operator in terms of transparent communication and charging. The new tagline reflects customers’ trust earned over the years by Talkshawk with a brand commitment enabling its subscribers to keep on using their favorite services with complete peace of mind.
Commenting on the re-launch, Irfan Wahab Khan, Chief Marketing Officer, Telenor Pakistan said, “Telenor Pakistan has always been at the forefront of innovating its services as per the changing needs and priorities of its customers. Researches, segmentation studies and focus group have just reinforced that Telenor Pakistan enjoys an unmatched credibility when it comes to transparent communication and fair deduction against services in the industry and the new tagline emphasizes more on these distinguishing factors.”
Cellular packages have grown in complexity over the years as operators have sought to differentiate themselves with a range of pricing options and packages, and as new data products have been added to the mix. Product bundling has also resulted in multiple, complex and unclear products being presented to a customer from a billing perspective. However under the new tagline, Talkshawk will reinforce its approach towards clarity and transparency, reflecting exactly what is being offered i.e. not calling an offer free or unlimited if there are subscription charges or a limit to it respectively.