Samsung Electronics Co., Ltd. began its residency at Fuorisalone 2014 in Milan, Italy, 
using the opportunity to explore its design philosophy and showcase its vision for the smart home of the future. The relationship between technology and design has been a focus for Samsung for many years, with the company’s innovation inspired by a deep understanding of consumers’ needs and its desire to improve their daily lives.
The theme of Samsung’s stand this year is “Flows: A Journey to the Future,” expressed in an artistic installation that allows visitors to travel from the present into a vision of the unwritten future. The installation represents a home of the future where every product is inter-connected, creating a unified platform which gives its inhabitants the power to control and create a wide variety of content and experiences.
“At Samsung we are dedicated to listening to consumers, consistently meeting their needs for exceptional design and functionality. For a third year in a row, Samsung is excited to showcase at Fuorisalone many new products that are the result of these insights. Whether in the kitchen or laundry room, our design innovation brings real, tangible benefits to the everyday lives of consumers,” said John Park, Managing Director Samsung Electronics Pakistan.
Samsung’s design ethos “Make it Meaningful” places humans at the heart of all its designs, and ensures that research insights are translated into features that solve key challenges and improve the lives of consumers.
Design has always been at the center of Samsung products, not only influencing their look and feel but how they work. This year, the WW9000 washing machine and the Food Showcase Refrigerator embody this philosophy, with the design of both products being a merger of both outstanding looks and new functionality that adapts to the needs of consumers in their everyday lives.
Samsung is also exhibiting its “Premium House,” which is a model for a future smart home filled with next-generation home appliances. All products are wirelessly connected to show how consumers can be put in control and live smarter.
Flows: a Journey to the Future:
Visitors to Samsung’s installation experience first-hand how technology responds to the desire for comfort at home, while being able to show a future where it is possible to act in harmony with the environment.
The installation is divided into four parts:
- Present – The starting point of the journey involves five key Samsung home appliances exhibited to show how their design helps us accomplish daily chores easily.
- Deconstruction of the present – At the second stage, the products are dismantled, exposed and displayed, with their components suspended in the air, to show how they are designed and conceived.
- Evolution – This area symbolizes how these products are set to evolve in the near future; parts combined with lights and screens of various sizes, projecting graphic animations and mixed together to form a long seamless canvas.
- Future – The final stage of the installation shows how the future could look with concept products evolved by Samsung to meet as yet unseen demand, a place where human need and consumers are at the heart of technology.
Samsung Premium House:
The Samsung Premium House shows the smart life that is about to become possible, with video walls, curved Ultra-HD TVs, and remote-controlled digital home appliances, which all will be able to interact with each other and can be controlled from your smartphone, tablets or television.
