Mobilink won the Pakistan Advertisers Society (PAS) Awards 2014 for the Best Campaign of the Year under the “Telecommunication Service Provider” category. The award was presented for Mobilink’s ‘Har Dil Har Din’ campaign launched in June 2013.
The PAS 2014, organized by the Pakistan Advertisers Society, is designed to acknowledge and reward the most effective communication advertising campaigns in Pakistan. PAS announced awards in a total of 34 different categories where Mobilink was the only winner in “Telecommunication Service Provider” category.
Speaking on the occasion, Ali Murtaza, Director Brands and Communication Mobilink said, “Winning the PAS Award 2014 is a result of our continued commitment to our customers and is reflective of the connect that we have established with them. I thank our customers for placing their trust and confidence in Mobilink, which has been our inspiration for creating a ‘Better Every Day’ for them”
PAS Awards are recognized by advertisers and agencies throughout Pakistan as the pre-eminent award in the industry. PAS Award has become a symbol of big achievement since 2011 and is an industry benchmark for assessing the best creative communications work.