Mobilink has entered into a partnership with Twitter, which is the world’s leading platform for live public, conversations, to accelerate Internet usage in Pakistan and enable users to share ideas & information instantly. The partnership will allow Mobilink customers to use the innovative portfolio of Twitter’s mobile services, including Twitter SMS and Twitter Access. As part of the partnership, Mobilink users will not incur any data charges on Twitter usage for a limited time period.
Commenting on the partnership Wasif Mustafa, Head of Marketing, Mobilink said: “As the fastest growing 3G network in the country, it is a part of Mobilink’s strategy to introduce innovative and lucrative deals for our customers. The partnership with Twitter will enhance our customer’s experience by providing them free access to the most popular public real-time network on the Internet. I am confident that our customers will benefit from this partnership and make the best of this offer over Mobilink’s 3G network.”
Twitter will help first time mobile data users of Mobilink to experience Twitter and follow accounts even without signing up first. “The partnership will enable users to follow Events, News, Celebrities & Brands in real-time. This will allow Mobilink to drive mobile data adoption and usage by increasing access to content that is relevant to their users” said Ravi Bhaskaran, Head – Business Development, South Asia. Through this collaboration, Mobilink aims to increase the number of mobile data customers in the market by offering low-cost data solutions, for both, smart phone and feature phone users. Mobilink and Twitter will also launch hashtag trend campaigns for users to actively participate on Twitter over Mobilink’s 3G network in Pakistan.