Only one week after the official launch of Sparklist, the classifieds mobile app was already ranked among the top 3 most installed apps in the Pakistani Google Play Store. It currently holds the 5th place.
The app is available all over Pakistan, with most listings coming from Lahore and Karachi, followed by Islamabad. The marketplace already offers 2,000 listings posted by users, amounting to a value of over 40 Million PKR in items being sold. The most prominent categories of listings are Women’s Fashion and Electronics. But different products start to call attention, such as handicrafts, and pre-owned cars.
“The key behind the fast success of Sparklist is innovation. We have integrated to e-commerce the most fundamental aspect of trading, that still lacks in other online marketplaces – social interaction. With Sparklist, not only can users discover products in their surroundings, but also bargain and interact with sellers. This helps building trust during the transactions. Interaction is a trait that is deeply imbedded in many cultures, especially in countries like Pakistan’, explains Nalla Karunanithy, Sparklist’s founder and global managing director.
Dynamics in the online market change fast and the platform is able to constantly adapt the product to new markets and users expectations. “Our aim is to move fast and grow consistently in strategic markets. Being first movers will give us immense competitive advantage” adds Karunanithy, who already has plans to expand the business into other regions.