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In Pakistan, there are many fashion brands that have strived to make a mark in the fashion industry. Previously there were just a few well known fashion brands which only catered to those who could afford high street fashion and their trends. Now with the help of mass marketing and awareness to global fashion, there have been many new designers and brands that have emerged in the Pakistan’s fashion scene.
With the fast global changing trends of going online for shopping, fashion brands, old and new, have dedicated a part of their business to establishing themselves online as well. Previously retail shopping was the only way to go about, now through internet you can explore, compare and purchase at your convenience, making it cost effective as well.
In the summer of 2016, there have been a few fashion brands which have made an instant impact in the market, in their own way. These include Sapphire and Tesoro Accessories. Sapphire has focused its strategies in becoming a top player in the retail side, by inaugurating various flagship stores in major cities of Pakistan like Lahore and Karachi. On the other hand, after establishing a strong base in the fashion jewelry retail business in major cities of Pakistan, Tesoro Accessories has now focused on capturing the online market through its e-store, Tesoro.pk. It is claimed to be the first online marketplace for women accessories in Pakistan. Keeping to their slogan “it’s a Woman’s World” the brand offers a range of women accessories including fashion jewelry, ladies bags, clutches, lingerie and clothing among others.
The beauty of going online is that brands are able to increase their brand awareness to the masses, not only domestically, but also in the international fashion arena. The Creative Director of Tesoro Accessories, Paula Tesoro aims to capture a larger customer base with the online store. “Tesoro.pk is the best way to reach every single women in Pakistan and enable them to look the best while spending less,” talking about her vision regarding Tesoro.pk..
Many fashion brands offer a range of products including clothing and accessories but are only associated with one particularly predominant collection or aspect of their brand among customers. With Tesoro.pk, Paula wants to tell her customer that Tesoro Accessories is not only a jewelry brand but also it caters to all aspects of women’s beauty with various other accessories.
Digital strategies for brands may be relatively less costly but it can make or break the brands impression. So it’s always good to have a strong digital strategy laid before its implementation. Keeping this in perspective, Tesoro.pk’s main focus is to charm their customers through a feminine experience through their website, their premium quality in house products and an excellent after sales customer service.
By adding a feminine fuchsia color to the logo, Tesoro.pk illuminates an inviting glow to their target customer, women of all age groups and backgrounds. With a user friendly interface of the website, women can easily explore and purchase the products online, from the convenience of their home. With products that are handpicked by the owners, quality is something that they do not compromise on. And lastly, keeping the customers happy even after sale is what makes the whole difference. That is why the team of Tesoro.pk is investing their time and money to offer their customers an expert advice that they desire.
With their women-centric approach, Tesoro.pk is slowly but surely, striving to make a mark among the competitively growing e-commerce industry of Pakistan.