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In line with the true spirit of Ramzan of caring and giving, Ufone announced a unique campaign that will shed limelight on 3 different humanitarian initiatives. This Ufone Ramzan 2016 campaign will donate free media space on television channels, newspapers, billboards and digital media to the 3 individuals, enabling them to reach out widely to the masses with their messaging seeking inspiration and support to their causes for the benefit of the deserving. Ufone has additionally also developed the content for this promotion on all mediums.
The 3 initiatives under this campaign are Operation Eid Child, Deewar-e-Mehrbani, and Khaana Ghar. All 3 initiatives have been conceived and are conducted by individuals in their personal capacities. These are being highlighted by Ufone to inspire similar ventures and to invite participation in the ongoing activities.
Khana Ghar founded by Parveen Saeed in Karachi for the sole purpose of providing food to the needy. For the past several years Khana Ghar has fed thousands of people in Karachi each day by serving them warm meals for only Rs. 3.
Dewar-e-Meherbani (Wall of Kindness) was initiated by Omer and Daniyal under the banner of Wadaan in Peshawar, where people keep clothes for others in need. Throughout Ramzan, in addition to clothes, non-perishable food items, shoes and other gift items can also be kept at the Wall of Kindness.
Operation Eid Child, founded by Sharmine Aziz in Islamabad a year ago has enabled thousands of individuals to give back in the form of boxes filled with presents that are distributed amongst children in need, all throughout Ramzan and Eid.
“The telecom industry is generally seen as spending substantially on its own media advertising, brand promotions and celebrity endorsements, but with our Ramzan 2016 campaign we have changed the paradigm by providing media projection to relatively small but highly impactful initiatives, said Rainer Rathgeber, CEO Ufone, and added, “Ufone’s brand is all about U and these organizations are a role model for such an attitude. We hope through our lead other companies too will be encouraged to come up with strategies to show ownership of social issues.”
The purpose of launching this campaign in the Holy month of Ramzan is to inspire viewers to support the vulnerable and underprivileged in their communities by either doing their own acts of generosity or by supporting the work of these three organizations. Ufone is highlighting these initiatives through a large electronic media campaign to share the message of goodness with all Pakistanis.
Ufone’s CSR focus has remained the socio-economic uplift of society, not only through its own CSR initiatives, but also through supporting committed individuals and organizations who are working selflessly for societal progress.