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Easypaisa has announced its collaboration with Giftpoint.pk – a product of fintech company Innov8 – as an exclusive online payment partner. GiftPoint.pk is a unique new service offering a wide variety of international gift cards that are otherwise unavailable locally. With Easypay, customers will now be able to purchase all kinds of gift cards either via their Easypaisa Account, through any VISA or MasterCard credit/debit card, or by paying at any of the 75,000 Easypaisa agents across Pakistan.
In a market like Pakistan where access to digital tools is still a huge challenge today, many customers find themselves with a need for an international product or service (e.g. Skype and Facebook credit, Google Play Store and Apple App Store credit, Online Gaming, Amazon and GILT, Hulu and Netflix etc.) but do not have the means to conduct the transaction. At Giftpoint.pk, a large variety of international gift cards of varying denominations are readily available that the customers can pay for with Easypay and get real time delivery to their mobile phone via SMS.
Easypay provides a bundle of secure, centralized and convenient online payment options available to everyone, and anywhere across Pakistan. Since its launch last year, Easypay has been rapidly growing and providing secure online payments to the booming e-commerce industry.
On the successful integration of Easypay & Giftpoint.pk, Muhammad Yahya Khan, Head of Easypaisa commented, ‘Partnering with Giftpoint.pk, opens up new avenues for our customers to shop from international brands. Now a student can purchase an app from the Play Store regardless of mobile network or access to a bank. We want to facilitate every consumer with Easypay and to make these international products and services more accessible than ever. ’
Hasnain Sheikh, Co-CEO and Chairman of Inov8 Limited, said, “We are very excited to partner with Easypay to bring a state-of-the-art gift card platform to the people of Pakistan. The gift card services will cater to different categories including gaming, shopping, TV, social media and much more. Customers will be able to purchase and top-up gift cards from the multiple Easypay options.’