Ufone, one of Pakistan’s leading Telecom operators, has always considered the customer at the center of their experience. This is why they are consistently advocating the ordinary citizen, accomplishing extraordinary things. During the latest event of their promotional campaign, a loyal customer was invited by Ufone to share his life story with the audience.
At a recent blogger meet-up held in Lahore, Ufone invited its valued customer and a new brand ambassador, Hayat Achakzai to talk about his experience as a determined sportsman who has made the country proud as a result of his passion of boxing. He shared insight into his sport and passion with the bloggers of the city.
Achakzai is a boxer from Quetta. He started early at the tender age of 11 and went onto win his first silver medal in All Pakistan under Fourteen. Throughout the years, his training, dedication and hard work paid off as he went onto join the WAPDA team, winning Gold in 2003 and 2006. He even won the gold medal at the National Games in 2004. Soon, the national arena was no longer enough to satiate his desire, as he wanted to make Pakistan proud by representing it in the international showground. And so, at the President Cup in Jakarta, Indonesia, he brought home gold in 2005. He then even went onto play at the Commonwealth Championships.
These individuals live amongst us and have the potential to inspire masses with their stories. Passion does not discriminate based on background, but pursuit of passion does. And once you realise that if these champions can overcome their share of hurdles to live their passions, then so can anyone else, who is motivated enough. Through a series of activities, Ufone, will be promoting these Ufone customers and their accomplishments to a wider audience. One leg of the campaign is already active where Fazal Mohammad, an emerging footballer is highlighted revealing his quest for the sport.
“Being a responsible company, we aim at highlighting those individuals who might not have a very influential background but have come a long way as a result of their passion and perseverance’, said a spokesperson of Ufone, ‘In the future too, we would like to pick such individuals in the society that can be an inspiration for us all.’
Hayat Achakzai is now a 33-year-old father of 4, who runs his own small shop. But he still contributes to his favourite sport and society by coaching the same WAPDA team he once played for. He has exemplified the structural balance between providing for your family and living your passion. He aspires to make it to the Al-Fajr Cup in Iran in the near future.
There is much to be learned from their wisdom, for they give us hope. Their struggles represent each one of us and Ufone is proud to promote such inspirational customers its proud of.