Pakistan Telecommunication Company Limited (PTCL) celebrates the spirit of Independence with a musical composed, especially to mark 71st Independence Day of Pakistan.
The musical composition has been created by the leading Pakistani folk music band ‘Khumariyaan’, using the instruments from all provinces of Pakistan. The beautiful melody, is complemented by the amazing videography, highlighting the beauty of Pakistan and the resilience of Pakistanis.
Titled ‘Rhythm of Independence’, PTCL musical highlights the shared values of an everyday Pakistani, which are Powerful, Patriotic, Passionate, Pure, Proud, Pioneer, Pristine, Potential, Promising & Persistence. The video shows, not only the mesmerizing beauty of Pakistan, but also Pakistanis from Gilgit to Gwadar,from Karachi to Khyber and connected as one nation.
Speaking on the launch of the musical video, Adnan Shahid, Chief Commercial Officer, PTCL, said “We take pride in being a company where Pakistan is the first word in our name! We connect the nation and this brilliant musical is another effort of PTCL to showcase how we are united in the rhythm and spirit. Khumariyaan has done a brilliant job with a tune that is a representation of cultural and musical values of Pakistan. We have already had over 500,000 views online in the first 24hrs of its launch. I am very proud of the PTCL team that made this campaign.”
PTCL’s musical portrays a real Pakistan with common Pakistanis and rightly states ‘Hum Hain PTCL, Hum Hain Pakistan’. Along with listening to the tune on radio, it can also be viewed on all major TV channels, PTCL website. Watch it on YouTube here below: