Aangan held its first exhibition in Lahore to showcase the handicrafts by Female Artisans as a part of their second edition from across the country including cities such as Bahawalpur, Vehari, Lodhran, Multan, Haripur and Abbottabad. The exhibition was a continuation as a part of the initiative by Samsung “Aangan” in partnership with Kaarvan Crafts Foundation and Punjab Skill Development Fund which aims to revive and celebrate Pakistani female rural artisans and their craftsmanship. The event was well attended by people from different walks of life and generated sales worth of Rs. 2,119,800/-.
The primary aim of the exhibition was to give a platform to the female artisans empowered by Aangan to interact with their potential customer’s one on one and get their feedback about the products. Total of thirty stalls were present at the exhibition with a diverse range of handcrafted textiles and accessories.
Speaking at this occasion, Mr. Roy said: “This exhibition is a great platform for the participating women to get exposure and understand market demands. As at Samsung we always try to empower our stakeholders by using latest technology and new methods of ecommerce”.
Aangan in an all-inclusive initiative that provides rural women with multi-fold trainings; ranging from skill development and refinement, product enhancement and digital literacy trainings. It also provides them with access to smartphones, internet and an online marketplace (www.aanganpk.com) to register and sell their products directly to end consumers all across Pakistan with the aim to help expand the social and economic capacities of rural women – to contribute to the well-being of self, family and society.