Pakistan’s leading branded biscuit manufacturer, EBM, known as the makers of Peek Freans, recently introduced an exciting new ‘bear-shaped cake’ within the cake category, aptly named ‘Gluco Teddy’.
Peek FreansGluco has been the trusted brand for mothers for generations as it has launched the best nutritious energy offerings for their children. Gluco Teddy has helped extend this brand into the cake category with its unique nutrition offering as it contains no artificial flavors or preservatives and includes an added boost of calcium to ensure the child’s growth and improved immunity. The unique shape of Gluco Teddy allows it to be a desirable food-between-meal for children while simultaneously reassuring mothers that their child is consuming wholesome ingredients such as eggs, wheat, and milk. These bear-shaped cakes have been launched in two exciting new flavors; milk and chocolate.
“Our TVC for Gluco Teddy celebrates a child’s playful imagination as well as their spirit of adventure. Children see the world through the eyes of wonder and are thus able to discover extraordinary adventures even in the most mundane of environments. We want to encourage this kind of creative thinking within children and therefore hope that Gluco Teddy enables that while also providing the right nutrition for them” said Aaminah Saaed, DGM Marketing for EBM.
The new Peek FreansGluco Teddy bear-shaped cakes are now available in markets across the country, while the TVC has been launched on all communication channels.