Easypaisa, Pakistan’s leading digital payments platform, continues its efforts to introduce ground-breaking innovations through its first ever ‘digital-first’ marketing campaign. From concept to execution, the campaign is planned based on learnings and digital analytics that Easypaisa has accumulated over the years. Shot in a vertical frame to customize its viewership specifically for smartphones, the campaign is the first of its kind to adopt a unique and innovative take on advertising.
Pakistan’s largest App, Easypaisa caters to millions of Pakistanis by enabling them to take financial control in their own hands through their smartphones. Targeting the tech-savvy, smartphone user-base, the campaign will be providing captivating viewership along with an immersive experience to the audience on social media platforms like Facebook, Google, Instagram etc. through their handheld devices. The ‘digital-first’ campaign has been launched to promote Easypaisa’s latest big offer ‘Easypaisa App pay to aisa hota hai’ which provides users with an incentive to receive a PKR 50 voucher on App signup and another PKR 50 cashback on first self-load of PKR 100 or more, making self-load via Easypaisa much more attractive as compared to scratch cards, retailers and other bank portals. Thus, collectively the offer gives new users a 100% payback for their initial adoption of the payment platform.
Speaking on the development, M. Mudassar Aqil, CEO, Easypaisa/Telenor Microfinance Bank, said; “Pakistan’s digital landscape has witnessed substantial evolution over the past few years and we are proud to have played a significant role in this aspect. Smartphones are quickly becoming a necessity in today’s day and age and as the country’s largest App, we at Easypaisa are making efforts to enable all Pakistanis to embrace financial freedom. Our ‘digital-first’ campaign is a personification of how we perceive digital Pakistan to be and we are excited to see the response it generates”.
Over the years, Easypaisa has earned the distinct reputation of being the leader not just in promoting financial inclusion through collaboration and technology but also in employing innovative tools for its efforts to reach out to all Pakistanis.