Samrah Enterprises, one of Pakistan’s leading distribution companies, has introduced a range of frozen products by the international brand Fresh St in the Pakistani market.
The new frozen range consists of different products with no added preservatives. There are different types of frozen french fries including crinkle, classic, and shoestring french fries. Other products include frozen mixed vegetables, broccoli, sweet corn, and garden peas.
“Our main goal at Samrah Enterprises is to cater to the ever-changing consumer needs,” said Syed Muhammad Salman, VP Marketing, Samrah Enterprises. “With the new Fresh St frozen range, we aim to provide our consumers with healthy yet easy-to-cook options as they go on with their everyday lives.”
Fresh St aims to offer a diversified range of condiments and other food categories. The international brand has a large customer base in UAE and now aims to do the same in Pakistan.