Likee, Pakistan’s leading short-video sharing platform, is resonating the nation’s zeal towards supporting the cricket team during the on-going ICC T20 World Cup with the #KhulKarKhel. With the short format of the game in full swing, Likee is encouraging its users to post short-form video content and become part of a collective digital celebration occurring across the country.
The ICC T20 World Cup 2021 began with a lot of zeal and fervor but the joyous nature of the tournament was compounded when Pakistan’s national team began displaying exceptional performance. The population in the country that is already passionate about cricket is now witnessing new heights of happiness and excitement. Likee is personifying these emotions by giving people across the country a chance to show their love for the sport and the national team through one of the most catchy forms of content. All you need to create a video is a cricket shirt, bat or ball, and a green/white background. Other than these basic mandatory elements, only imagination is the limit for content creators.
Commenting on the development, Likee Representative stated; “In Pakistan, there is a passion for the sport of cricket that runs deep. After experiencing the nation display such strong connections to the game, Likee decided to initiate a trend that enable millions of people from across the country to come together and put their love out in support of our ‘Men in Green’. With the latest hashtag #KhulKarKhel we are bringing together ever single person around Pakistan on one platform to deliver a cohesive yet powerful message not just to boost the team’s morale but to showcase to the world how this country feels.”
Likee is one of the premier short-video creation and sharing platforms which has risen to significance in Pakistan. The platform continuously initiates trends and campaigns that can deliver strong messages to various audiences.