Sarsabz Fertilizer’s recently launched campaign, as part of its #SalamKissan initiative related to the upcoming third #KissanDay celebrations on December 18, has received more than four million views in just two days of its launch on Sarsabz’s official YouTube channel. This is an impressive achievement which helps to highlight an important insight that farmers remain at the heart of our agri-based nation and their appreciation and encouragement stands as our utmost priority and desire.
Pakistan’s small-scale farmers have been consistently suppressed since many decades now, however, their bravery and encouragement has protected this nation through many catastrophical challenges which attempted to reduce our national food security. The most recent examples being the spread of Covid-19 pandemic and the ongoing negative impact of climate change which severely threatened to restrict and reduce food production. But despite of many obstacles and challenges, our brave farmers did not surrender to these challenges and kept working in their fields to increase food production and help the country in achieving food security.
Kissan Day was originally proposed by Sarsabz Fertilizer on December 18, 2019 as a first time ever initiative recognizing and paying tribute to the contributions of Pakistani farmers across the Country. The vision behind celebrating Kissan Day was to provide a platform for farmers to highlight their ongoing issues while engaging stakeholders and policy makers in a dialogue to come up with possible solutions that can benefit these farmers and put them on the path to prosperity. The Federal Government also recognized December 18 as the official ‘Kissan Day’ in Pakistan, to be celebrated every year, which was a big achievement not only for Sarsabz Fertilizers but also for the entire farmer community of Pakistan.