AAA Associates has carried out a training workshop for its sales staff from March 1st till March till 30th at the CineGold Complex, Bahria Town. The primary participants were the newly inducted sales staff from the Job Marathon held earlier this year. In addition to the new staff, the existing sales personnel also took advantage of the training in large numbers. Sales training and selling methods are continually evolving, and AAA Associates wants its employees to grow by leaps and bounds.
AAA Associates strongly believes that a well-trained sales staff should be fluent in communication and be aware of social and ethical aspects of their jobs. The beneficiaries of this exclusive seminar would not only be better sales personnel at present, but will go a long way in defining the future of their career. For this purpose, AAA Associates organized a month-long workshop that stressed on different modes of sales, which is shifting from a mere product or service selling to the study and satisfaction of customer’s needs.
The seminar was addressed by the members of the board of directors of AAA Associates along with the motivational speaker Mr. Sahil Adeem. An entrepreneur and a corporate leadership consultant, Mr. Sahil Adeem, was invited for a keynote talk on Sales Training for the event. He emphasized the importance of conducting the exclusive training sessions that will empower the sales staff to perform their jobs admirably and ethically. He elaborated to the participants of the seminar that, “Growing a business requires more than just a good product offering. Salespeople are the face of the organization, they represent the firm brand and have the most immediate influence on customers.” He also praised AAA Associates for hosting such workshops, which assist not only the firms but also the workforce.
Among the important topics discussed, were the avoidance of privacy invasion and intrusiveness, as well as the ethics and clarity of the marketing pitch, modes of marketing and personal grooming of salespersons.
While such training sessions are considered essential and mandatory for sales personnel and are often taught at college level in developed countries, however no such norm exists in the real estate sector of Pakistan. AAA Associates is the pioneer real estate company to introduce a structured training programme based on ethics and quality for its sales team to excel in their careers.