Zong, Pakistan’s cellular and digital services frontrunner, has launched its Sustainability Report 2021, highlighting the powerful impact that the company made last year on over 10 million lives across 9 cities of Pakistan through diversified social initiatives.
Staying true to the sustainability commitment, the environmental friendly report was printed on recyclable paper. More in more, through an industry-first initiative, the company also shared seed papers to take forward its pledge toward a clean and green Pakistan.
According to Zong, the year 2021 was yet another successful year where it maintained its position as the digital and sustainability leader, with values of accountability and integrity inculcated in its culture and the company making strides to create an impactful change in Pakistan.
The thematic focus of Zong’s social endeavours in 2021 was on critical areas including e-health, e-education, environmental stewardship, civic responsibility, and gender & social inclusion. A special focus on gender inclusion with equality at work has also been highlighted as a key priority for Zong.
Impact On E-Health: Zong made a massive impact on e-health reaching 125,500 beneficiaries (114,740 females and 10,760 males). Some of the initiatives on this front included yoga and fitness session for special children, a partnership with Sehat Kahani to provide free e-consultations during the Covid-19 pandemic, digital anti-tobacco and Covid awareness sessions by SKMC, a breast cancer awareness drive, and more.
Impact On E-Education: Through its e-education initiatives, Zong reached over 22,250 beneficiaries (15,400 females, 6,850 males). Some of the major steps Zong took included setting up digital labs at Pak-China Friendship School (Gwadar), Maulvi Abdul Haq School (Karachi), The Star School (Okara), and more. Zong volunteers also extended their support to SOS Village (Sialkot), among other measures.
Zong’s Environmental Stewardship: Zong’s efforts on the environment front reached a total of 10,000 beneficiaries (8,000 males, 2,000 females). Some key steps here included a tree plantation drive in Karachi in collaboration with HANDS, a ration distribution drive in Karachi, support for law enforcement agencies in the fight for covid-19, and continuation of the employee volunteer program ‘A New Hope’, among others.
“People are at the heart of everything we do. We have given utmost importance to customers’ needs, together with providing them with a seamless digital experience,” shares Wang Hua, Chairman & CEO, Zong, in the report.
“In line with our ambition of being the digital partner of each and every Pakistani, we created innovative services and solutions to provide for our customers’ digital lifestyles. While capitalizing on our strength as the widest network of the country, we have remained committed to our values and adhere to the growing needs of society,” he adds.
The Way Forward: Stepping in 2022, Zong aims to continue to work with its vision to ‘Lead the Digital Innovation’ in the country while making strides through sustainable endeavours. The company says its major focus in 2022 will remain on gender and social inclusivity.
Through its connectivity penetration and goal to reach a greater number of people, Zong promises to expand the scope of its operations and social responsibility to make bigger impacts and help the dream of #LetsGetDigital materialize into Digital Pakistan.