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Telenor Pakistan has partnered with the Govt of KPK to provide agriculture and livestock information on mobile to farmers in the province. In addition, farmers are also open to use the Easypaisa. platform to trade in agricultural commodities. Information will be provided via push SMS, voice recording and small community gathering.
The aim is to benefit farmers – especially small farmers – by providing them relevant and timely information, and the ability to carry out related mobile transactions on their handsets. All information will be provided by the Govt of KPK while Telenor Pakistan will act as the distribution channel of the information. A pilot project will initially be run in Mardan district.