Zong is continuously doing efforts to suport sports in Pakistan. Earlier it started Manchester United Competition and now this time it is supporting the Pakistani Olympics Athlete, Radia Ashiq in London Olympics 2012.
Rabia will be running in the 800 meter competition in the London Olympics 2012 on August 8, 2012.
Rabia was selected to participate in the event through wildcard. Zong’s effort is aimed at ensuring that women, who comprise 51% population of Pakistan, are given all the support that they deserve, and to ignite passion and pride among the Olympics participants.
Hailing from a modest background, Rabia had to face discouragement from her immediate and extended family initially but her passion drove her to continue taking part in sports at school and college level. Recognizing her tenacity, Zong decided to sponsor the athlete for her participation in the world’s largest sports event.
Executive Director Commercial, ZONG, Usman Ishaq elaborates that, “Rabia ia an epitome of courage and an excellent example for the world to see that with minimal resources there can still be success stories of women who are willing to dream. Even if the society is not ready to support, a person can change everyone’s perception through their consistent efforts.”
Realizing that women are an underrepresented segment of our society, ZONG also recently launched a special initiative for women called Flutter. This deal is designed while keeping in mind the fact that initiative for women have different requirements as compared to men and these needs have to be addressed differently.